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The Package Didn’t Match the Picture. And That Doesn’t Mean You Failed.
The reality of entrepreneurship often looks heavier than the dream. If your business feels harder than expected, you didn’t fail you’re experiencing the part no one explains.

Joké Durojaiye
7 days ago3 min read


When the Real Work Starts: Visibility, Reinvention and Owning the Next Version of You
There’s a phase no one talks about the moment after you decide to be visible. This piece explores the awkward gap between who you were and who you’re becoming, why impostor syndrome is often just growth in disguise and how learning to take up space is a skill you practice, not permission you wait for.

Joké Durojaiye
Jan 194 min read


Why Smart Women Stay Stuck Before Starting Their Business (And How to Finally Begin)
You’re not stuck because you’re unqualified. You’re stuck because you don’t trust yourself yet.
Most smart, talented women delay starting their business while waiting for confidence, clarity, or permission but readiness doesn’t come before action. It comes after. Confidence is built by showing up imperfectly, keeping small promises to yourself, and allowing yourself to be seen before you feel ready. Fear isn’t a stop sign. It’s proof you’re growing. The only way forward is to

Joké Durojaiye
Jan 144 min read


Grief and Entrepreneurship, How to Keep Building Through Life Changes
What happens when grief and entrepreneurship collide? This is a reflection on building through loss, slowing down without stopping, and becoming someone new along the way.

Joké Durojaiye
Jan 23 min read
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