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START AFRAID, GROW WITH
CONFIDENCE, CLARITY & STRATEGY
Welcome to Business Therapy™ I'm glad you're here.
My name is Joké Durojaiye,
I help passionate entrepreneurs start afraid, build confidence, and grow into clarity.
When you get out of your own way, purpose becomes clear,
And possibilities become limitless.
This is where strategy meets soul. Let’s talk it out, map it out, and
Move you into alignment with your purpose.
Business Therapy™ With Joké
Certified Life Coach
Soul-Led Business Strategist
What Is Business Therapy™ ?
Business Therapy™ is where we slow down to do the real work: untangling the mental clutter, aligning your business with your values, and creating a plan that feels like you.
You’ve tried productivity hacks. You’ve downloaded templates. But nothing sticks, because strategy without soul doesn’t work.
This is 1:1 coaching for visionary founders who want to build with purpose, not pressure.
Let’s talk About it on a zoom call!
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You have the passion, but you're stuck in analysis paralysis and research mode, avoiding execution.
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You’re juggling too many ideas or don’t know which one to pursue.
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You’re scared to start, scared to fail, or outgrow what you’ve already built.
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You’re growing but feeling misaligned. You know there’s more in you.
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You overwork & underearn, wearing burnout like a badge of honor.
It's time to align with your purpose!
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A mind shift and a strategy that honors your story
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A business that feels like you.
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Start where you are, use what you have, here and now!
And we’ll do it all with The SOUL Method™ because it is possible to have a thriving business without losing yourself.
What Can I Do For You?
I'm glad you asked. :)
Business can get personal. When your name is the brand, every decision feels like a reflection of you.
And that’s exactly why it can feel so hard to move forward when you’re stuck. I CAN HELP!
The SOUL Method™
START AFRAID
OWN YOUR STORY
USE SYSTEMS TO GROW
LEAD WITH PURPOSE
Why Trust Me?
I don’t just teach it, I have lived it with scars to show for it and receipts to prove it!
I was sinking in self-doubt, and working way too hard with too little to show for it.
With two decades of experience as a serial entrepreneur, I’ve built (and rebuilt) businesses across different sectors. Some flopped. Some burned me out. And some stretched me beyond myself.
Until I discovered the self-coaching model from The Life Coach School and used it to coach myself through overwhelm, overthinking, and the fear of growth. The mind drama was real!
The deep work I did on myself brought me into alignment and that is when I stopped trading peace for productivity.
Now I use that same model to help entrepreneurs build businesses that support the life they want, without the burnout
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What You'll Walk Away With
Business Therapy™ is not just a feel-good pep talk or a surface-level coaching chat.
It is focused, soul-led, and tailored to help you move forward with clarity.
Here’s what you can expect:
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Clarity on what’s keeping you stuck
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A custom plan you can start implementing right away
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Coaching to shift confusion and self-doubt into confidence
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A recording of your sessions and an action plan you can implement right away
This is not therapy. This is Business Therapy™ — a strategy session for your soul and your success.
Ready to map out your next steps?
Joké and the Business of Home Staging have truly changed my life.
Before meeting Joké, I never believed I could start my own business. Her genuine passion for helping others succeed gave me the courage to take the leap. With her guidance, what once felt complicated became simple, structured, and even fun.
Nicole P.
Joke' and the Business of Home Staging has truly been invaluable to me. Joke' is authentic, personable, and a great resource.
To find a business woman, teacher and educator who truly believes in the success of others is immeasruable.
Thank you for all you do!!
Marrisha M.
All I have to say is 5 stars! Joké's commitment to excellence, mentoring and coaching is stellar. I have learned so much and set up for success because of her dedication. Thank you Joké. You were exactly what I needed to propel forward. Thank you!