Grief and Entrepreneurship, How to Keep Building Through Life Changes
- Joké Durojaiye

- Jan 2
- 3 min read
Life Interrupted Grief And Entrepreneurship
2025 ended on a high note, but it did not begin that way.
The year opened quietly and heavily, shaped by grief, loss, and a kind of pain I didn’t yet have language for. There were no big announcements or clear answers, only the realization that life had shifted and I would have to meet it differently.
Before there was momentum, there was mourning. Before clarity, there was survival.
This season taught me what grief and entrepreneurship look like in real life, continuing to build a business while carrying loss, learning to separate the math from the emotions, and choosing clarity over urgency when life forces you to slow down.
The Messy Middle No One Talks About
Starting something new, especially a business, is often framed as bold and exciting. What’s rarely shared is how uncomfortable it really is.
Building anything meaningful exposes what you believe about yourself. It tests how you handle uncertainty. It asks whether you trust yourself enough to keep going when the plan isn’t clear.
Business has taught me patience, humility, and resilience. It has forced me to confront fear, self doubt, and comparison. I’ve fallen more times than I can count, and each fall carried lessons I couldn’t have learned any other way.

A New Season, A Quiet Milestone
This post marks the beginning of Season Two of the Creative Business Mindset Podcast, where I talk openly about mindset, grief, and building a creative business without burning out.
I wrote a book. And it’s published.
Closing out the last season in November was a decision rooted in self awareness. I needed space to rest, reflect, and process a year that had taken more from me than I expected. Stepping away gave me clarity I couldn’t access while constantly producing.
This season feels different because I am different.
When Life Forces a Pause
The year came heavy.
There was grief, hardship, hospitalization, and moments where everything else had to stop. By spring, I wasn’t just tired, I was depleted.
I realized rest alone wouldn’t fix what I was carrying. I needed restoration. That realization led me to a seven day retreat in Bali, where I intentionally chose stillness and care.
On the fourth day of that retreat, I received the call that changed everything.
My mother had passed away.
There is no preparation for that moment. Life doesn’t wait for the right timing. It simply arrives and reshapes you.
Writing My Way Through the Weight
When I didn’t have the words to speak, I wrote.
Writing became the place where I could release what I was holding without filtering myself. What started as a letter to my younger self turned into into spoken word poetry, and eventually into stories I hadn’t planned to tell.
Writing became therapy. It became clarity. It became truth without apology.
That process eventually became a book, born not out of strategy, but out of necessity.
What This Season Is Really About
This podcast has always been the space where life and business intersect. Where creative entrepreneur mindset, leadership, and faith meet.
As a certified life coach and creative entrepreneur, I’ve learned that building a business during grief requires alignment over hustle, clarity over urgency, and systems that support who you are becoming.
This season is rooted in clarity, courage, and intentional growth.
Starting even when fear is present
Using what you already have
Owning your story without shrinking
Leading from alignment, not burnout
Building visibility without self betrayal,
You're ready to become
If you’re navigating grief, transition, or major life changes while trying to keep your business moving, know this, you’re not behind. Building through seasons like this requires clarity, alignment, and the willingness to keep going without rushing yourself. That work is quiet, but it matters.
These reflections became Unmute Yourself, a book written for creative entrepreneurs and leaders learning how to keep building through grief, change, and becoming.
If this resonated, the book expands the conversation and offers space to reflect, reconnect, and move forward with intention.
Unmute Yourself is now available on Amazon worldwide. The early feedback has been deeply affirming and confirms what I hoped this work would do, help people see themselves in the story and feel less alone.
I invite you to read it slowly and notice what resonates.
There may be moments where you think, "that was me", "that is me",or "that could be me".
And that’s where becoming begins.
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